Supreme Skateboards

Supreme Skateboards hit the market in 1994 with a splash. Founded by James Jebbia, a clothing designer and brand leader, the company moved into manufacturing and stylizing skateboarders after it had become a fashion leader. James Jebbia wasn’t a skater but loved skater fashion and hired skaters on his staff. With their influence, he moved from fashion and clothing into skateboard gear and apparel, defining skater fashion and skateboards in the mid-90s. Jebbia started out by hanging out with skaters and used his highly honed sense of style to market to the younger crowd, skater or not.